Here are some notes on my past work, from both within a larger agency and then on my own.
I've blinded some for obvious reasons, but I'm happy to supply references from current/former clients.
YC-backed subscription service
Took over from well-known SV growth agency, immediately reduced CAC.
INNOVATIVE BEVERAGE BRAND: ONE-OFF AND SUBS. OPTIONS
Took over from NYC performance agency and doubled ROAS immediately. Also measured and scaled wholesale applications—not included here.
DTC NEW PARENT BRAND
Worked with founder from launch. Additional registry conversion activity measured but not included here.
DTC HEALTH FOOD BRAND
Took over paid social buying as brand struggled with rising CPAs and stalled growth.
MAJOR LEAGUE SOCCER [all publicly available]
Planned and managed the 2016 MLS Cup digital campaign driving:
177% YoY increase in television ratings
+22 pt lift in awareness (FB Brand lift benchmark is +6.9)
+24 pt lift in intent to tune-in (FB Brand lift benchmark is +4.5)
100th percentile of Facebook entertainment studies.
Internal DMA holdout measurement showed significant delta as well.
Case study now available: facebook.com/business/success
[PREMIUM BEER BRAND] FOR MAJOR GLOBAL BREWER
My team planned and managed brand's United States paid social driving continuous improvement in Facebook & Instagram MMM ROI results once taking over business in Q1 of 2016:
2015-Q4 ROI: .43 (prior agency)
2016-Q1 ROI: .89
2016-Q2Q3 ROI: 1.74
This was achieved despite YoY increases in seven-figure social budgets (ROI and spend tend to move inversely). Also provided planning and drafted educational materials for client's media buyers in international markets.
Have a nice day!