autodidact

Autodidact is based on the premise that digital marketing has changed. Not only are the walled gardens taking over media, but the way brands buy media is changing as well. The advantage of scale and ‘accumulated IP’ at large agencies had in the past has eroded.  Extremely experienced individuals can do the work—and achieve the results—of multiple agency personnel.

Autodidact media fees are often 30%+ lower than performance agency media fees, and also come with no account management retainer, “strat” hours or contractual lock-in. Put simply, the agency model is no longer optimal for brands that want to move quickly.

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"We’re giving the business away to consultants"

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“Why Brands Favor ‘Hybrid’ In-House Marketing Approach”

“Companies struggle especially to recruit media-buying experts.”

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“Agencies: The Opposite of Lean & Agile”

“…teams get bloated. It’s not uncommon for an agency with a digital-only account to have more than 10 people involved.”

“We have a meeting coming up, so let’s have a meeting to discuss a plan of action and then a follow-up meeting to run through where we got.”

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"Ad agencies & accountability"

“when there are only two places an advertiser might want to buy ads, the fees paid to agencies to abstract complexity becomes a lot harder to justify.”